SPIN-selling by Neil Rackham
$41.99 AUD
Category: Marketing
True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; and open questions are more effective than closed questions. All false, sa ...Show more
The Dip: The extraordinary benefits of knowing when to quit (and when to stick) by Seth Godin
$24.99 AUD
Category: Marketing
Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how ...Show more
The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning by William Ammerman
$48.95 AUD
Category: Marketing
Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns--all in real time. What's next? A complete transf ...Show more
The Power of Habit: Why We Do What We Do, and How to Change by Charles Duhigg
$19.99 AUD
Category: Marketing | Reading Level: near fine
NEW YORK TIMES BESTSELLER - This instant classic explores how we can change our lives by changing our habits. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal - Financial Times In The Power of Habit, award-winning business reporterCharles Duhigg takes us to the thrilling edge of sc ...Show more
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes
$31.99 AUD
Category: Marketing
Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference. "The Ultim ...Show more
This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin
$35.00 AUD
Category: Marketing | Reading Level: very good
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream busi ...Show more